European Commission - Internal Market, Industry, Entrepreneurship and SMEs

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The European Commission's Virtual Tourism Observatory (VTO) aims to support policy makers and businesses develop better strategies for a more competitive European tourism sector.

The Virtual Tourism Observatory provides access to a broad collection of information, data and analysis on current trends in the tourism sector.

It includes the latest available figures on the sector's trends and volumes, economic and environmental impact, and the origin and profile of tourists.


*** A new landing page for the VTO will be published on the occasion of the
European Tourism Forum 17-18/09/2015 ***
The Observatory consists of five sections:

Country Profiles

The country profiles offer a snapshot view of key tourism indicators for the European Union and each of its member countries. A user-friendly interface allows the user to personalise the analysis, benchmark two or more countries, and download economic indicators and tourism data.

EU country profiles

Tourism statistics illustrated

Statistics Illustrated is a powerful visualisation tool that displays monthly and annual data on tourist flows, accommodation capacity, occupancy, expenditure and other data on the trips of EU residents. The tool lets the user visualise data as maps, tables or graphs. The dynamic dashboards help users in the comparative analysis and evaluation of tourism trends. This tool has been developed by the Directorate-General (DG) for Internal Market, Industry, Entrepreneurship and SMEs, and Eurostat.

Statistics illustrated

Eurobarometer surveys

The European Union is a major source market for destinations as many Europeans travel in the EU and worldwide. Flash Eurobarometersurveys reveal preferences and attitudes of Europeans towards tourism. The Eurobarometer surveys offer a portrait of the current situation and the outlook for the upcoming year.


Studies and Reports

The Observatory is also a repository for reports, studies and papers relevant for tourism policy makers and businesses. A user-friendly tool allows users to search the extensive library by country, theme or year of publication. This section offers access to all relevant publications of DG Internal Market, Industry, Entrepreneurship and SMEs, and the Commission, as well as to a wide range of works published by other institutions, international organisations, member states and academia.

Studies and Reports

More data sources

A useful collection of links to national and international organisations and observatories providing facts and figures on the tourism sector in Europe and worldwide.

Links to more tourism data




Your are invited to visit the platform regularly as it is constantly updated.

Your comments on the Virtual Tourism Observatory are welcome