European Commission - Internal Market, Industry, Entrepreneurship and SMEs

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Virtual Tourism Observatory

The European Commission's Virtual Tourism Observatory (VTO) aims to support policy makers and businesses develop better strategies for a more competitive European tourism sector.
The Virtual Tourism Observatory provides access to a broad collection of information, data and analysis on current trends in the tourism sector. It includes the latest available figures on the sector's trends and volumes, economic and environmental impact, and the origin and profile of tourists.
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Tourism demand

Change in arrivals at tourist accommodation establishments in %geo (p.y. %)

Employment

Changes in the number of persons employed in accommodation and food services in the EU28 (p.y. %)

Occupancy of rooms

Net occupancy rate of rooms in hotels and similar accommodation by month.

Seasonality

Distribution of nights spent at tourist accommodation establishments (Gini index)

The Gini index measures the extent to which the distribution of nights deviates from a perfectly equal distribution (degree of seasonality). A Gini index of 0 represents perfect equality (no seasonality), while an index of 100 implies perfect inequality (high seasonality).

Main overseas markets

Arrivals and expenditure of tourists from non-EU countries to the EU28 (number and change from previous year).
Hotels and similar accommodation.

Tourist nights by region

Nights spent at tourist accommodation establishments by region (%year).

Data source: EUROSTAT.

The Observatory consists of five sections:

Country Profiles

The country profiles offer a snapshot view of key tourism indicators for the European Union and each of its member countries. A user-friendly interface allows the user to personalise the analysis, benchmark two or more countries, and download economic indicators and tourism data.

EU country profiles

Tourism statistics illustrated

Statistics Illustrated is a powerful visualisation tool that displays monthly and annual data on tourist flows, accommodation capacity, occupancy, expenditure and other data on the trips of EU residents. The tool lets the user visualise data as maps, tables or graphs. The dynamic dashboards help users in the comparative analysis and evaluation of tourism trends. This tool has been developed by the Directorate-General (DG) for Internal Market, Industry, Entrepreneurship and SMEs, and Eurostat.

Statistics illustrated

Eurobarometer surveys

The European Union is a major source market for destinations as many Europeans travel in the EU and worldwide. Flash Eurobarometersurveys reveal preferences and attitudes of Europeans towards tourism. The Eurobarometer surveys offer a portrait of the current situation and the outlook for the upcoming year.

Eurobarometer

Studies and Reports

The Observatory is also a repository for reports, studies and papers relevant for tourism policy makers and businesses. A user-friendly tool allows users to search the extensive library by country, theme or year of publication. This section offers access to all relevant publications of DG Internal Market, Industry, Entrepreneurship and SMEs, and the Commission, as well as to a wide range of works published by other institutions, international organisations, member states and academia.

Studies and Reports

More data sources

A useful collection of links to national and international organisations and observatories providing facts and figures on the tourism sector in Europe and worldwide.

Links to more tourism data

 

 

 

Your are invited to visit the platform regularly as it is constantly updated.

Your comments on the Virtual Tourism Observatory are welcome