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Small Business Act - Database of good practices

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Id 1030
Title Microfranchise solidaire de l'Adie
Language FR

Year of submission 2018
01. Title of the measure Adie Microfranchise Solidaire (AMS) (solidarity-based micro-franchises)
02. Country
03. Language English
04. Contact details
Responsible organisation Adie (Association of Economic Rights Initiatives)
Name and Surname of contact person VIALA Marine – Head of Public Partnerships
Street and number 139, boulevard de Sébastopol
Postal code 75002
City Paris
Country FR
E-mail of contact person
Website of organisation

05. SBA policy area Responsible entrepreneurship
06. Source EEPA - European Enterprise Promotion Award
07. Description of the measure Adie Microfranchise Solidaire (AMS) has as its concept a social entrepreneurial spirit which suggests simple and accessible activities for ‘key-in-hand’ creative entrepreneurs, for development at its core and with the support of a professional network. It enables entrepreneurs lacking financial support and anxious not to start up on their own, to be supported and accompanied in an activity which has already demonstrated its value.
08. Objectives -­‐ Development (in co-creation with partner businesses) of 10 to 12 micro-franchise networks with a horizon of 10 years, with the potential for the creation of 3,000 jobs. -­‐ Support and finance individual entrepreneurs incorporating franchise networks, or those integrated but not created by Adie, but positively analysed by the latter

09. Duration (dd/mm/yyyy)
Start Date 01/01/2009
End Date 01/01/2024
Other Information Microfranchise Solidaire started in 2009. The objectives are planned up to 2024, but the project does not have a defined duration.
10. Target group The people referred to in relation to the Adie target group, are those who are unemployed, receiving minimal social benefits, with a limited level of training but who are supporting new business start-up projects, who don’t have access to conventional banking services and who don’t dare to start up on their own.
11. Have you consulted business organisations before submitting this measure? Yes
11.1 Comments/testimonial by business organisation/entrepreneur - Letter from M. Patrick Kanner, Minister for Urban Planning - Letter from Mme. Sophie Bellon, Chair of the Board of Directors at Sodexo - Letter from M. François Hollande, Ex-President of France, Chair of the ‘France is involved’ Foundation (see details in part 4)
12. Why is this measure a success? Please give information on results and achievements. - 260 micro-franchisees active in 2016 - 1 dedicated team at the Headquarters (3,3 ETP) - 4 Microfranchise Solidaire channels developed by Adie and its partners
13. Problems that had to be overcome and lessons learned - The Adie Microfranchise Solidaire initiative encourages entrepreneurs who didn’t dare to start up on their own, to ‘take that leap’ into the creation of the business - Since the start of the initiative, the dedicated team of employees has been structured and professionalised. Today, it has real expertise in the engineering of the creation of microfranchise networks projects
14. Information on the measure can be provided in the following languages
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