European Commission - Internal Market, Industry, Entrepreneurship and SMEs

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Innovation Network for Knowledge-Based Experience Economy (INVIO)

Title of measure
Full title in national language:
Innovationsnetværket for Videnbaseret Oplevelsesøkonomi (INVIO)
2014 to 2020
Policy objectives Plus
4.2. Organisational, process and other non-R&D innovation
4.7. Design for innovation
5.1. Cluster development
Presentation of the measure:

INVIO is a Danish innovation network and cluster for the experience businesses, creative industries and tourism. It is part of the Danish Agency for Science, Technology and Innovation’s initiative to promote growth in the Danish private sector.

It disseminates and promotes new knowledge about the experience economy through new research, knowledge sharing, matchmaking and collaboration between companies and knowledge institutions. INVIO strengthens companies’ ability to develop and innovate their organisation, services and products. The overall tasks include:

1. To innovate and strengthen experiences in order to create more jobs within the experience businesses and sectors in Denmark.

2. To innovate with experiences in other sectors in order to promote growth and job creation in the entire Danish business community.

INVIO has a special focus on the following experience themes:

1. Attractions and amusement parks;
2. Gastronomy;
3. Tourism;
4. Events and festivals; and
5. Experience technologies.

Budget, source and type of funding
National public funds
Regional public funds
EU Structural Funds
Private funds
Form of funding provided
Policy learning
To what extent the measure can be considered as a success and worthy of policy learning?:
There has been a positive response by beneficiaries to the measure (e.g. over-subscribed in terms of requested versus available budget) but it is too early to judge results or impact
Evidence of outcomes based on evaluation and other evidence:

A general evaluation of all the 22 innovation networks in Denmark performed in 2015 came to the conclusion that the networks have:

  • Managed to steadily incease the number of firms that participate in activities;
  • Increased the number of applications for funding from EU, national government and regions (up from 191 to 214 in 2014);
  • Almost 800 firms have created new innovations stemming from their participation in one of the networks;
  • In total 2061 firms claim they have gotten new ideas that could lead to innovation.
What are the most important “Do’s and Don’ts” that regional stakeholders should be aware of when launching a similar measure?:


  • Create efficient and competent cluster organisations. Be sure to manage the organisations correctly and find the right competences;
  • Be supportive of SME’s and entrepreneurs in the region. Make additional funding available when good initiatives appear;
  • Create the best possible framework conditions for supported measures. Do not interfere too much. Direct measures through incentives;
  • Accept that clusters and innovation cannot be contained within regional borders. It is important to export and import knowledge and competences and get the best innovation flow possible;
  • Import the best possible knowledge and experience from outside the region;
  • Create networks and platforms which break down borders between industries and sectors. Create new platforms of collaboration between knowledge institutions and SME’s;
  • Develop incentives that SME’s can understand and easily access. Speed, agility and simplicity are keywords in that respect.


  • Minimise administrative burdens on measures – funding should be spent primarily directly for SME support or creating the best possible framework conditions;
  • Do not let competition between regions or cities inflict on innovations measures. It will diminish the effect of the measure;
  • Support new idea and initiatives – do not be afraid to change the plan in the process if needed,
  • Try to arrange measures in bottom-up processes. You will need engaged participants in order to have successful measures. However, measures should be based on some sort of strategy and broader development plan.
Would you recommend this measure as an example of regional good practice to policy-makers from other regions ?:
Evaluation report(s)