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Internal Market, Industry, Entrepreneurship and SMEs

1 - An introduction to the digital environment

Webinar 1 provides the background for this series – it presents a short overview of the range of digital technologies impacting European tourism, with specific reference to the opportunities and threats faced by SMEs.

2 - Evaluating your digital progress

Webinar 2 encourages you to move to the next step by evaluating the digital progress you have made, benchmarked against where you should be. The resulting ‘gap analysis’ provides a strong foundation for developing a digital action plan.

3 - Developing your digital action plan

Webinar 3 explores the key issues and steps in developing your digital action plan to support business growth and competitiveness.

4 - Producing a successful content plan

This webinar focuses on how to create a successful and on-message content plan. One that will not only adequately reflect the core aims of your business, but that will build your online brand, and attract new customers.

5 - Website marketing techniques to grow your business

Websites and website marketing are tools. In this webinar, we cover how they can either increase client traffic when used correctly, or can act as barriers to business development when they are not given enough consideration.

6 - Using Facebook to enhance your business

This webinar, focuses on Facebook, as one of the leading social media platforms. It highlights why this platform should be an integral part of your digital marketing strategy and suggests how to set up and build traction for more exposure.

7 - Using Twitter to interact with customers

Social media is a critical aspect of tourism SMEs’ online presence and engagement with their audience. As such, this webinar will explore the different ways of maximising the different features that Twitter, as a leading social media platform, has to offer.

8 - Using other social media platforms to promote your tourism business

In this webinar, we will look how you can use LinkedIn, Instagram, YouTube, and Google+ to promote your tourism business.

9 - The digital customer experience

In this webinar, we will look at the customer's experience with a business’s digital channels. You will understand how digital technologies can enhance this experience and help to increase company revenues.

10 - Managing and monitoring social media content

In this webinar, we will look at how the rapid growth of connectivity and social media has led to the necessity for businesses to be able to respond to their clients’ needs 24/7.

11 - Process digitalisation

In this webinar, we will be looking into the process of digitisation, which can be applied to reimagine business processes to achieve a competitive advantage.

12 - Using data and analytics to increase your profit and business reach

In this webinar, we will look at the importance and the impact of data and analytics. In turn, we will discuss how you can use the available information to increase business reach, and ultimately profitability.

13 - Useful digital collaboration tools for tourism SMEs

In this webinar, we will be delving into different types of digital collaboration tools, to see how these can be applied in a business context by tourism SMEs.

14 - Remote working and the cloud

In this webinar, we will explain the concept of remote working and the cloud. We’ll explain how one can integrate these concepts into a tourism business to help streamline processes, the way business functions and team members’ performance.

15 - Looking ahead to the future of tourism in a digital world

In this 15th and final session, we will review various concepts that we've covered in this series, while looking ahead to the future of tourism in an increasingly digital world.