Internal Market, Industry, Entrepreneurship and SMEs


Embedded thumbnail for Looking ahead to the future of tourism in a digital world
In this 15th and final session, we will review various concepts that we've covered in this series, while looking ahead to the future of tourism in an increasingly digital world.
Embedded thumbnail for Remote working and the cloud
In this webinar, we will explain the concept of remote working and the cloud. We’ll explain how one can integrate these concepts into a tourism business to help streamline processes, the way business functions and team members’ performance.
Embedded thumbnail for Useful digital collaboration tools for tourism SMEs
In this webinar, we will be delving into different types of digital collaboration tools, to see how these can be applied in a business context by tourism SMEs.
Embedded thumbnail for Using data and analytics to increase your profit and business reach
In this webinar, we will look at the importance and the impact of data and analytics. In turn, we will discuss how you can use the available information to increase business reach, and ultimately profitability.
Embedded thumbnail for Process digitalisation
In this webinar, we will be looking into the process of digitisation, which can be applied to reimagine business processes to achieve a competitive advantage.
Embedded thumbnail for Managing and monitoring social media content
In this webinar, we will look at how the rapid growth of connectivity and social media has led to the necessity for businesses to be able to respond to their clients’ needs 24/7. We will delve into the different ways that you can offer this level of service to your customers. We will also show you tips and tricks on how to handle different types of feedback and requests professionally while...
Embedded thumbnail for The digital customer experience
In this webinar, we will look at the customer's experience with a business’s digital channels. You will understand how digital technologies can enhance this experience and help to increase company revenues.
Embedded thumbnail for Using other social media platforms to promote your tourism business
In this webinar, we will look how you can use LinkedIn, Instagram, YouTube, and Google+ to promote your tourism business.
Embedded thumbnail for Using Twitter to interact with customers
Social media is a critical aspect of tourism SMEs’ online presence and engagement with their audience. As such, this webinar will explore the different ways of maximising the different features that Twitter, as a leading social media platform, has to offer.
Embedded thumbnail for Using Facebook to enhance your business
This webinar, focuses on Facebook, as one of the leading social media platforms. It highlights why this platform should be an integral part of your digital marketing strategy and suggests how to set up and build traction for more exposure.
Embedded thumbnail for Website marketing techniques to grow your business
Websites and website marketing are tools. In this webinar, we cover how they can either increase client traffic when used correctly, or can act as barriers to business development when they are not given enough consideration.
Embedded thumbnail for Producing a successful content plan
This webinar focuses on how to create a successful and on-message content plan. One that will not only adequately reflect the core aims of your business, but that will build your online brand, and attract new customers.
Embedded thumbnail for Developing your digital action plan
Webinar 3 explores the key issues and steps in developing your digital action plan to support business growth and competitiveness.
Embedded thumbnail for Evaluating your digital progress
Webinar 2 encourages you to move to the next step by evaluating the digital progress you have made, benchmarked against where you should be. The resulting ‘gap analysis’ provides a strong foundation for developing a digital action plan. This will help you identify the key actions and initiatives you should take to improve your use of digital technology.
Embedded thumbnail for An introduction to the digital environment
Webinar 1 provides the background for this series – it presents a short overview of the range of digital technologies impacting European tourism, with specific reference to the opportunities and threats faced by SMEs.