Social media can help you to reach out to completely new audiences, and sponsor and celebrate events in different ways.
‘2.0 events’ are supported by the expansion of social networks. Today, your local event can go global at the touch of a button through live streaming. Users can participate virtually through social media, even if the event is physically taking place far away from them. This can increase your international visibility.
Consider the following to make your next event a 2.0:
Start planning the ‘2.0’ aspects of your event as soon as you start planning it offline. Launch it on social media as soon as you know the:
You will also need to keep the following in mind:
If you create a ‘one-off’ event, then we recommend organising it through your company’s existing social media channels.
If this will become a regular event (organised monthly, quarterly or annually), you should create specific event profiles on social media before you publicly announce the event. This ensures that you acquire your desired username.
It is important to start social media communication well in advance – ideally months before your event will take place.
Hashtags are keywords preceded by the hash (#) symbol on social media. They are used to classify themes and create conversations on specific topics.
If you plan to host a large event with a number of different activities taking place, you could create hashtags that are specific to each topic.
Live streaming your event could make it visible to people across the world.
A combination of event-specific channels, defining hashtags and planned web streaming could start to generate conversations about your event and maximise interest in it.
A good 2.0 event will also need to provide certain services on the day, including:
Discover whether your event will be 2.0 by reviewing the following checklist. The more ‘yes’ answers that you give, the more likely it will be to be 2.0.