Mercato interno, industria, imprenditoria e PMI

Internationalisation of tourism businesses

Internationalisation of tourism businesses

This section will address:

Marketing your tourism company internationally

  • What is an international marketing plan?
  • key factors for an international marketing plan

Transnational business cooperation

  • definition of transnational business cooperation
  • main stages of transnational business cooperation

International market selection

  • strategies for selection
  • criteria for selection
  • bodies with information for market analysis