Internal Market, Industry, Entrepreneurship and SMEs

Support for events under the 2018 EU-China Tourism Year

Support for events under the 2018 EU-China Tourism Year
Published on: 06/04/2018
In July 2016 the President of the European Commission, Jean-Claude Juncker, and the Chinese Prime Minister, Li Keqiang, decided that 2018 will be the EU-China Tourism Year (ECTY).

The ECTY aims to increase visitor to both locations, boost tourism investment and stimulate people-to-people interactions. See more information on the dedicated ECTY website

Notice: The call for submissions is now closed and all events have been selected.

Selected actions/events

Following the call for submission, the European Commission received 35 concept notes for diverse activities or events.  Each action/event was duly assessed in terms of its relevance with ECTY objectives (1/3), its clarity and quality (1/3), and its European dimension as well as expected impact (1/3).

The Commission selected the actions/events listed below for partial support (i.e. support for specific organisational costs) as outlined below.




European Federation of Youth Hostels Association (EUFED) – Workshop stimulating people to people dialogue and mutual understanding on youth tourism through youth hostelling movement

Munich, Germany

24-25 August 2018

EUROGITES – 6th European Congress on Rural Tourism featuring debates on EU-China tourism relevant aspects

Druskininkai, Lithuania

3-5 October 2018

Faenza Municipality – Participation in the China Jingdezhen International Ceramics Fair, featuring the  European Route of Ceramics

Jingdezhen, China

18-22 October 2018

ESPA - European Spas in China, Business to Business Seminar on “Why should Chinese travellers go to European Spas” in the context of the Chengdu International Tourism Fair

Chengdu, China

30 November 2018

SORBONNE UNIVERSITY – High level academic conference on “EU-China Tourism, Challenges and opportunities for Chinese tourism in European Heritage Cities”, organised with the Observatory of Contemporary China at the Cité de l’Architecture, the Bologna University (Italy) and the University of Leuven (Belgium)

Sorbonne, Paris

6 December 2018


Call for submissions

We were looking for actions/events organised by tourism-related organisations with a European dimension that underpin the ECTY objectives. Limited support was potentially available for a maximum of 10 relevant actions/events that met our requirements. Our eventual support is restricted to specific organisational costs with a maximum of €30.000 per selected action.

Who could apply?


  • in China or an EU country
  • with a European dimension contributing to the ECTY objectives
  • without direct commercial purposes
  • including outlined concept and involvement of stakeholders and experts
  • organised by a legal entity representing at least 14 EU countries
  • organised by organisations from an EU country or third country participating in the Programme for the Competitiveness of Enterprises and SMEs (COSME)

Time table

There were 2 deadlines for submission of a concept note:

  • 15 May 2018 for actions taking place between August and December 2018
  • 15 June 2018 for actions taking place between October and December 2018

We have informed selected applicants in writing by end May and June 2018, respectively.


Unit F4 Tourism, Emerging and Creative Industries: