This conference built on the results of a study "Economic impact and travel patterns of accessible tourism in Europe" (8 MB) launched by the European Commission, with the financing of the European Parliament.
It also looked at how tourism operators, especially SMEs, can reap the potential of this market which remains vastly under-served. Making tourism more accessible is not only a social responsibility, but there is also a compelling business case for doing so.
Summary video of the conference
A ceremony for the European Excellence Awards for Accessible Tourism took place at the end of the event: