Although the fashion industry initially developed in Europe and the United States, these days it is an international and highly globalised sector, with garments often designed in one country, manufactured in another and then sold worldwide. Against this backdrop, emerging Asian countries are playing a key role in the production chain and as potential consumer markets. China presents both opportunities, as a manufacturing hub and a maturing consumer market, and risks, as a potential source of counterfeit merchandise. The guide includes practical tips to learn how SMEs can take advantage of the market whilst protecting their IPR.
This guide is also available in French