At the end of the 1-year assessment period, the signatory businesses and associations agreed that the MoU has contributed to minimise the placement of advertising on IPR-infringing websites and mobile applications.
They will continue to exchange and promote good practice, and develop further new initiatives e.g. on technology and tools; cooperation at national, EU and global levels; and actions to be taken under the ‘follow the money’ approach to IPR enforcement.
The MoU is now open for new signatories. As broad cross-industry engagement is key for the success of the initiative, signatories welcomed the participation of Havas Media Group as a new signatory. The Commission encourages other companies and trade associations involved in the digital advertising supply chain to join the MoU in the future.