Internal Market, Industry, Entrepreneurship and SMEs

Advertising sector steps up efforts to fight counterfeiting and piracy

Advertising sector steps up efforts to fight counterfeiting and piracy
Published on: 23/09/2019
Today, the signatories of the memorandum of understanding (MoU) on online advertising and intellectual property rights decided to continue the MoU, and welcomed the company Havas Media Group as a new signatory.
Signatories of the MoU on online advertising and IPR

At the end of the 1-year assessment period, the signatory businesses and associations agreed that the MoU has contributed to minimise the placement of advertising on IPR-infringing websites and mobile applications.

They will continue to exchange and promote good practice, and develop further new initiatives e.g. on technology and tools; cooperation at national, EU and global levels; and actions to be taken under the ‘follow the money’ approach to IPR enforcement.

The MoU is now open for new signatories. As broad cross-industry engagement is key for the success of the initiative, signatories welcomed the participation of Havas Media Group as a new signatory. The Commission encourages other companies and trade associations involved in the digital advertising supply chain to join the MoU in the future.

More information

Background information: Memorandum of understanding on online advertising and intellectual property rights

Text of the MoU on online advertising and IPR