Fisheries

Kapj rá! Promoting fish consumption in Hungary

Kapj rá! Promoting fish consumption in Hungary

Kapj rá! Promoting fish consumption in Hungary

20/06/2019

Hungarians eat less fish than almost any other country in the EU. As a result, they not only miss out on the many health benefits of fish, but also on the economic opportunities fish farming can bring to local communities. To change this, the government, backed by €1.9 million from the EMFF, embarked on a promotional campaign, Kapj rá! (Catch it!) in support of sustainable, locally produced fish.