Jim Leape has been Director General of WWF International since December 2005, and has worked in conservation for over three decades. A graduate of Harvard College and Harvard Law School, he began his career as an environmental lawyer - bringing environmental protection cases in the United States, advising the United Nations Environment Programme in Nairobi, Kenya, and co-authoring the leading American text on environmental law.
WWF is one of the world’s largest and most respected independent conservation organizations, with over five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.
Watch the video below to find out what Jim has to say about sustainable seafood in Europe, and how the recent reform of the Common Fisheries Policy has a big role to play in this aim.