Operators wishing to find new markets for their fish and widen their client base abroad can now apply for extra funding. A total of €110 million has been made available by the European Commission and will go to promote the global consumption of made-in-the-EU products, including those of fishery and aquaculture. The figure is expected to keep increasing until it almost doubles in 2019.
In exchange for funds that will help them increase their market shares overseas, producers will inform foreign consumers of the high standards and broad diversity of EU products, and will underline the products' origin with a common label: “Enjoy, it´s from Europe”.
This new amount complements the aid for promotional campaigns that fishery and aquaculture products are already entitled to through the European Maritime and Fisheries Fund. But there is a difference: in this case seafood products are eligible only if they are being promoted in conjunction with another agricultural or food item produced in the EU.
The European Commission co-finances up to 70%-80% of the operator's campaign. There is no national co-financing, so that the playing field is level, and selection procedures for proposals have been streamlined to the maximum extent possible. The first call for proposals will be launched in the first quarter of 2016.
Who can apply?
Funding under the new EU promotion scheme is available to: