Back How popular are smart TVs?

21‑11‑2018

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In 2016 11 % of Europeans watched internet streamed TV or other video content on a smart TV;  4% of individuals used a smart TV to browse the internet through a browser app, and 3% used it for other apps, such as games or online shopping.

Streaming TV or watching other video content (on demand or from sharing services) on a smart TV was particularly popular among ICT professionals (23%).

Among the EU Member States, use of smart TVs for internet streamed TV or other video content was most popular in the Netherlands and the United Kingdom (both 22% of individuals), followed by the three Nordic countries – Sweden (21%), Denmark (20%) and Finland (17%).

Less than 5% of the population streamed TV or other video content on a smart TV in Romania and Greece (both 3%), Poland, Italy and Bulgaria (all 4%).

Bar chart of smart TV usage 2016

 

 

 

The source dataset is here.

Today is World Television Day.

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