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One in two EU enterprises use social media

25/02/2020

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More and more enterprises in the European Union (EU) are using social media. In 2019, one in two enterprises (50%) reported that they were using at least one type of social media, which means an increase of 16 percentage points since 2014 (34%).

Use of social media highest in Malta, lowest in Romania

The use of social media was most popular among enterprises in Malta (84%), followed by Denmark (75%), the Netherlands (74%), Cyprus (73%), Sweden (72%), Belgium, Ireland and Finland (all 71%), while it was less popular among enterprises in Romania (33%), Bulgaria (34%), Poland (37%), Hungary (38%), Latvia (41%) and Slovakia (42%).

Denmark and Luxemburg reported highest increase in social media use, lowest increase seen in Bulgaria

Compared with 2014, the percentage of enterprises using social media has risen across all EU Member States with available data. The highest increases were recorded in Denmark and Luxemburg (26 pp both), followed by Finland (25 pp), Sweden (24 pp) and Latvia (22 pp), while the lowest increases were observed in Bulgaria (6 pp), Ireland, Portugal, Romania and Slovenia (all 11 pp).

 

EU_enterprises_use_social_media

Source dataset: isoc_cismt

 

The data in this article are based on the annual survey on ICT usage and e-commerce in enterprises. For more information on the statistics available in this area, take a look at the overview of statistics on the digital economy and society.

 

Notes:

  • Enterprises were asked about the use of the following types of social media: social networks, blog or microblogs, multimedia content sharing websites, wiki-based knowledge sharing tools.

  • The European Union (EU) includes 27 EU Member States. The United Kingdom left the European Union on 31 January 2020. Further information is published here.

 

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