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CROS

Writing statistical texts with an impact for different audiences

 

Writing statistical texts with an impact for different audiences

Course Leader

Jan Erik KRISTIANSEN

Target Group

Staff involved in/responsible for drafting/writing press releases, statistical texts and articles for NSI’s publications, for the web, for social media or other types of communication channels.

Entry Qualifications

Sound command of English. Participants should be able to make short introductions, to write concise texts, to actively participate in discussions and to offer the benefit of their own experience.

Objective(s)

Main objectives of the course: to provide practical training in writing about statistics in clear and understandable language, with the aim to improve the attractiveness and efficiency of presenting statistics, with reference to the Code of Practice.

Contents

  • Making presentations of statistics more user-friendly
  • Integration of comprehensible infographics, tables and graphs into the communication
  • Why “analysis”? What is “analysis”?
  • The KISS-principle: Keep It Short and Simple
  • The importance of the media and vs. other user groups
  • The importance of headlines and titles
  • Storytelling as a useful tool to communicate the statistics
  • Importance of writing communication skills. Writing in a clear, concise and simple manner for different audiences: pupils and teachers, students and researchers, journalists, general audience.
  • Social Media and Websites in statistics – good and bad examples from Statistics Poland and Norway

Expected Outcome

A better understanding of and enhanced expertise in preparing and delivering written products for statistics dissemination

Training Methods

  • Presentations and lectures
  • Round table discussions: exchange of views on different national experiences and practices
  • Workshops: group work and exercises
 

Required Reading

None

Suggested Reading

Required Preparation

Participants should bring some material (texts illustrated by infographics, tables or graphs) to be used as examples for discussion.

Trainer(s)/
Lecturer(s)

Jan Erik KRISTIANSEN (independent expert)

Anna PRZYBYLL (independent expert)

Practical Information

When

Duration

Where

Organiser

Application  via National Contact Point

04-05.05.2021

2 days

ONLINE

ICON-INSTITUT Public Sector GmbH

Deadline: 09.03.2021