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Planning and producing simple statistical products to improve statistical literacy for a wide audience

Planning and producing simple statistical products to improve statistical literacy for a wide audience

Course Leader

Thomas RUIGROK

Target Group

Staff drafting /writing statistical texts and articles for publications, the web or any other type of product. Staff working in the communication/dissemination/press departments with the role of promoting the widest possible dissemination and use of official statistics.

Entry Qualifications

  • Sound command of English. Participants should be able to make short interventions and to actively participate in discussions

Objective(s)

The content produced by a statistical organisation is essentially facts and figures. This course will explain how you can translate it to a more understandable and simple way and reach everybody outside the statistical world. Writing in a clear, concise and simple manner while avoiding statistical jargon

Contents

  • How to write a simple text, understandable for a wide audience with limited knowledge of statistics based on the figures that your organisation produces
  • You will learn how to produce your organisation’s content in a platform-independent and simple newsworthy way, ensuring that a wide audience understands statistical content. This will be done using content produced by CBS
  • How do I write an attractive headline which explains the statistical text in a nutshell
  • Learn how to plan statistical news far in advance
  • You will learn about the various means of content visualisation (infographic, video, animation, etc.)
  • How can we involve social media in dissemination of statistics in a simple way
  • Role of spokesperson

Expected Outcome

Participants will have more knowledge of how to design and write texts about official statistics addressed to a wide audience in a way that everybody reading understands statistics.

Training Methods

  • Presentations with lively examples
  • Exchange of views/experiences on national practices
  • Exercises
  • Tour on the Floor and Studio
 

Required Reading

None

Suggested Reading

None

Required Preparation

None

Trainer(s)/
Lecturer(s)

Thomas RUIGROK (CBS Netherlands)

Practical Information

When

Duration

Where

Organiser

Application  via National Contact Point

29-30.06.2021

2 days

ONLINE

ICON-INSTITUT Public Sector GmbH

Deadline: 04.05.2021