This project aims at educating and raising awareness on gender equality to reduce incidences of gender based violence. Botswana subscribed to the Millennium Development Goals, which for this particular context include the Promotion of Gender Equality and the Empowerment of Women (Goal 3).
Botswana subscribed to other human rights instruments which address gender based violence and other gender issues, these include: The Convention on the Elimination of all forms of Discrimination Against Women, and secondly halving gender based violence by 2015. It is on these grounds that the Kagisano Society Women’s Shelter (KSWS) seek to educate and sensitise the community on issues of gender based violence through this call. Edutainment strategy will be used through a drama television and radio call-in programme.
The overall objective of this proposed action is to contribute to the reduction of incidence of gender based violence within the borders of Botswana by engaging the media to raise awareness among communities on gender issues and elements exacerbating gender based violence. This objective also strives to empower the community with the right knowledge and giving the keys to respond and advocate for the end of this social problem at the community level which will eventually lead to the national level.
This project involves engaging the media by implementing two main strategies, firstly transcribing a KSWS published book, 'Stories of courage' into a television programme to be aired on Botswana Television. Secondly KSWS seeks to develop a call-in radio programme on Radio Botswana (RB 1). Through these activities, KSWS anticipates an increased awareness of gender and gender based violence issues, as well as enhanced community participation on gender issues. Furthermore, KSWS will provide opportunities for the viewers to air their concerns, comments and thoughts through the use of social media such as KSWS Facebook page and website. These will eventually translate to a stronger community involvement and knowledge of gender issues. The total time-frame for the entire project is 18 months.