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Top tips for boosting your business

EURES has been providing support and advice to businesses and organisations across Europe for the last 25 years. In this article, we’ve pulled together our top tips in the areas of the workplace, websites and social media.
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Create a thriving workplace

Your employees are the heart of your business or organisations. It can be tricky to balance staff satisfaction and company needs, so here are some suggestions to help your workplace thrive.

  • Establish a good working environment: An inspiring, attractive workplace can boost staff happiness, morale and productivity.
  • Listen to your employees: A staff survey can help you to connect with your employees, find out what they’re thinking and show you respect their opinions.
  • Be as transparent as possible: In business, decisions are made on a daily basis that may affect employees. Helping workers to understand  why decisions have been reached (where possible) could help to reassure them.
  • Support training and equipment needs: Trust your employees when it comes to their training, hardware and software needs. While the balance sheet of the company has to be considered, an investment in staff now will often bring greater future rewards.
  • Provide rewards and bonuses: Targets, bonuses and reward programmes are great ways to boost the initiative of your employees and show. You value their hard work.

Build a strong website

In our increasingly digital world, a great website has become essential for any business or organisation. Whether you’re improving an existing site or building one from scratch,here are some tips to get you started.

  • Choose your software wisely: WordPress, Drupal and Joomla are among the top-rated open-source, website/content management software on the market.
  • Establish a logical site structure: Website visitors want to find things quickly and easily, so it’s important to plan out your site architecture before you get started.
  • Select the right content: Looking at things from the visitor’s perspective  when you decide what content to include. What will they be interested in and what do they need to know?
  • Keep it conversational: While business language is often formal, keeping website language conversational and avoiding jargon can result in visitor-friendly text that clearly shows what you offer.
  • Don’t rush: Building a great website is a long-term commitment.Take your time, plan your stages and test each feature thoroughly.
  • One for the future: Keep your website up-to-date:  Launching a website is only the beginning.Offering fresh and eye-catching contenton a regular basis will give your visitors a reason to keep returning.

Make social media work for you

Social media is a great tool for businesses, but just having a Facebook or Twitter account is no longer enough to make you stand out. So how can you make social media work for you?

  • Have a plan and stick to it: A social media strategy allows you to focus on what’s important for your business, who you’re trying to reach and what messages you want to convey.
  • Get to know your audience: Social media research tools. can give you a better understanding of the interests and behaviours of your target audience. You can then use this insight to develop more effective content.
  • Choose the right platforms: Maintaining accounts on all social media channels can be time-consuming. Focus on those channels that are popular among your target audience and that offer the features you need.
  • Perfect your engagement tactics: What posts are receiving the most attention? Does your audience appreciate humour? Monitoring what’s working can increase your engagement.
  • Tailor your content: Content tailored to each social media channel can help you to maximise your engagement and reach.

 

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Disclaimer: Please note that neither EURES nor the European Commission endorse any of the third party websites mentioned above

 

20/12/2019

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