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Lego builds a new recruitment channel
Lego, a name familiar to creative children, has faced many challenges over the last eight decades. But plans laid by the world’s third-largest manufacturer of play materials to quickly hire 100 additional engineers and technicians looked overambitious. Within months though, four-fifths of this skilled personnel were found.
“I’ll be honest, I hadn’t heard of EURES,” says Mads Fruelund, Recruitment Consultant at the LEGO Group’s headquarters in Billund. “But when the company recruited me last summer, I began searching for ways to hire all those engineers and technicians. My search took me to EURES Advisers in Denmark and they’ve been very helpful.”
The advisers are from Workindenmark, which connects Danish companies with international jobseekers and is a member of the EURES network. The LEGO Group has been in dialogue with the organisation for several years.
“When I talked to the advisers about my recruitment needs, they told me they could do more than just post our English-language jobs on their website,” adds Mads. “They said they could also take our jobs to European recruitment events.”
Portugal, a plastics hub
The LEGO Group was especially looking for toolmakers, which are in short supply Europe-wide. After further research, the EURES team suggested to the LEGO Group that it should concentrate on recruiting in Portugal.
According to Mads, Portugal produces many engineers and toolmakers and has a thriving plastics industry: “So my advisers put me in touch with their Portuguese colleagues. I soon had four pre-booked interviews at a European Jobdays event in Lisbon in October 2012 and met many other candidates there. The LEGO Group eventually hired one highly qualified Portuguese toolmaker and his department is eager for me to continue recruiting abroad.”
“For EURES this has been a very positive cooperation, and a renown company such as the LEGO Group can be a door opener for other companies to discover the services of EURES,” says Steffen Aamøe Gottfredsen EURES Adviser, at workindenmark.
The LEGO/EURES collaboration will continue, with Mads noting that he and the company have had a good return on their recent recruiting time and investment. “We gained great inside knowledge and will certainly attend further targeted recruitment events.”
The official website of the LEGO Group
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