build a strategic marketing plan for destination management


Create a framework and general direction for marketing activities surrounding a tourist destination. This includes market research, brand development, advertising and promotion, distribution and sales.

Alternative label

  • create a business framework for a tourist destination

  • build a marketing strategy plan for destination management

  • build a strategic marketing plan to manage destinations

  • create a strategic marketing business plan

Skill type

  • skill

Skill reusability level

  • sector specific skills and competences

Broader skills/competences

Optional Knowledge

Essential skill/competence of

Optional skill/competence of



Concept URI