customer segmentation

Description

The process whereby a target market is divided into specific sets of consumers for further market analysis.

Alternative label

  • customer segmentation process

  • customers' segmentation

  • segmentation of customers

  • market fragmentation

Skill type

  • knowledge

Skill reusability level

  • cross-sector skills and competences

Essential skill/competence of

Optional skill/competence of

Status

released

Concept URI

http://data.europa.eu/esco/skill/136e0cab-0b19-48f7-9086-745d615f416b