marketing principles


The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.

Alternative label

  • typology of marketing principles

  • management of customer relationships

  • techniques in customer relationship management

  • range of marketing principles

  • methods in customer relationship management

  • marketing principles

  • principles of marketing

  • customer relationship management

  • types of marketing principles

Skill type

  • knowledge

Skill reusability level

  • cross-sector skills and competences

Essential skill/competence of

Optional skill/competence of



Concept URI