customer relationship management

Description

The customer-oriented management approach and basic principles of successful customer relations that focus on interactions with customers such as technical support, customer services, after-sales support and direct communication with the customer.

Alternative label

  • customers relationship management

  • customer-oriented management

  • CRM

  • management of customer relationship

Skill type

  • knowledge

Skill reusability level

  • cross-sector skills and competences

Essential skill/competence of

Optional skill/competence of

Status

released

Concept URI

http://data.europa.eu/esco/skill/dc9a236c-c640-43c3-812f-269403591edb