integrate marketing strategies with the global strategy

Description

Integrate the marketing strategy and its elements such as the market definition, competitors, price strategy, and communication with the general guidelines of the global strategy of the company.

Alternative label

  • incorporate marketing strategies with the global strategy

  • integrate marketing strategy with the global strategy

  • implement marketing strategies with the global strategy

  • integrating marketing strategies with the global strategy

Skill type

  • skill

Skill reusability level

  • cross-sector skills and competences

Broader skills/competences

Optional Knowledge

Essential skill/competence of

Optional skill/competence of

Status

released

Concept URI

http://data.europa.eu/esco/skill/aa7eac5f-dc9d-401a-b197-c9c455d78c95