channel marketing

Description

The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.

Alternative label

  • channel advertising

  • marketing a channel

  • channel promotion

  • market a channel

  • channel placing

  • marketing channels

Skill type

  • knowledge

Skill reusability level

  • cross-sector skills and competences

Essential skill/competence of

Optional skill/competence of

Status

released

Concept URI

http://data.europa.eu/esco/skill/9af252ce-bf4d-411b-8daa-beb91df4257d