channel marketing


The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.

Alternative label

  • channel advertising

  • marketing a channel

  • channel promotion

  • market a channel

  • channel placing

  • marketing channels

Skill type

  • knowledge

Skill reusability level

  • cross-sector skills and competences

Essential skill/competence of

Optional skill/competence of



Concept URI