public relations

Description

The practice of managing all aspects of the image and perception of a company or individual among stakeholders and the society at large.

Alternative label

  • PR

  • PR, public image

Skill type

  • knowledge

Skill reusability level

  • cross-sector skills and competences

Essential skill/competence of

Optional skill/competence of

Status

released

Concept URI

http://data.europa.eu/esco/skill/5330b70e-16f5-43a7-a6de-18fd6a4bd063