footwear and leather goods marketing planning


The principles and methods used in creating a marketing plan and how a company can best position itself compared to its competitors, taking into account the specifities of the footwear and leather goods market. 

Alternative label

  • marketing planning for footwear and leather goods

  • marketing plan and strategy

  • development and implementation of marketing plan and strategy

  • footwear marketing planning

  • leather goods marketing planning

  • marketing planning

Skill type

  • knowledge

Skill reusability level

  • sector specific skills and competences

Essential skill/competence of

Optional skill/competence of



Concept URI