brand manager


Brand managers analyse and plan the way a brand is positioned on the market.

Alternative label

  • marketing development manager

  • brand marketing manager

  • formula manager

  • trainee brand manager

  • graduate brand manager

  • brand development manager

  • brand executive

  • senior brand manager

  • market development executive

  • marketing manager (brand development)

  • assistant brand manager

Regulatory aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:


Essential skills and competences

Essential Knowledge

Optional skills and competences

Optional Knowledge



Concept URI