marketing manager




Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

Alternative label

  • advertising sales manager

  • promotions manager

  • marketing executive

  • telemarketing manager

  • product marketing manager

  • market manager

  • sales and marketing manager

  • marketing and promotions manager

  • market development manager

  • marketing director

Regulatory aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:


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Essential skills and competences

Essential Knowledge

Optional skills and competences

Optional Knowledge



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