public relations manager




Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.

Alternative label

  • public information coordinator

  • press office manager

  • publicity manager

  • corporate profiler

  • marketing and communications manager

  • spokesperson

  • corporate affairs manager

  • public information manager

  • ​public relations consultant

  • media relations manager

  • public affairs manager

  • communications manager

  • communications officer

  • public relations specialist

Regulatory aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:


Essential skills and competences

Essential Knowledge

Optional skills and competences

Optional Knowledge



Concept URI