market research analyst

Description

Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.

Alternative label

  • market research manager

  • market research specialist

  • marketing researcher

  • marketing research analyst

  • market analyst

  • marketing research coordinator

  • customer insight manager

  • market researcher

Regulatory aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database: http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Hierarchy

Essential skills and competences

Essential Knowledge

Optional skills and competences

Optional Knowledge

Status

released

Concept URI

http://data.europa.eu/esco/occupation/66fb9704-0d56-4673-8e69-7823816b73e1