advertising manager


Advertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch advertising campaigns and operations in advertising agencies. They prepare and align the communication channels, negotiate contracts, and ensure that operations adhere to budgets.

Alternative label

  • campaigns coordinator

  • advertising and promotions manager

  • promotions manager

  • advertising executive

  • advertising account planner

  • advertising director

  • promotions coordinator

  • marketing communication manager

  • advertising coordinator

  • advertising campaign manager

  • advertising agency manager

Regulatory aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database:


Essential skills and competences

Essential Knowledge

Optional skills and competences

Optional Knowledge



Concept URI