chief marketing officer

Code

1221.3

Description

Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.

Alternative label

  • chief commercial strategy officer

  • senior marketing officer

  • director of marketing

  • chief commercial strategist

  • head of marketing

  • chief commercial officer

Regulatory aspect

To see if and how this occupation is regulated in EU Member States, EEA countries or Switzerland please consult the Regulated Professions Database of the Commission. Regulated Professions Database: http://ec.europa.eu/growth/single-market/services/free-movement-professionals/qualifications-recognition_en

Hierarchy

Narrower occupations

Essential skills and competences

Essential Knowledge

Optional skills and competences

Optional Knowledge

Status

released

Concept URI

http://data.europa.eu/esco/occupation/0ddbf393-38f1-4c22-b14c-fe775008f321