European Brodcasting Union (EBU)

The European Broadcasting Union (EBU) is the world’s leading alliance of public service media (PSM). They have 73 Members in 56 countries in Europe, and an additional 34 Associates in Asia, Africa and the Americas. Their Members operate over 1,800 television and radio channels together with numerous online platforms. Together they reach audience of more than one billion people around the world, broadcasting in more than 120 languages. The EBU operates Eurovision and Euroradio services. The HR Community of EBU Member organizations in 56 countries including all EU countries clearly needed support in the concrete development of a skills methodology, and in what EBU called the "Future skills processor". The intension of the pilot was to see how EBU HR managers could use the ESCO skills to create job vacancies. EBU used 600 skills from the Media Sector in ESCO and achieved the following:

  • It has gained a centralised skills repository that can be easily updated and modified with future changes
  • The HR team gained an in-depth understanding of EBU’s skills pool and how these skills are clustered
  • The EBU’s Skills taxonomy (ESCO) and Competencies analysis can be replicated in any EBU Member organisation
  • The “Future Skills Processor” will help quantitatively monitor the actual skills vs target skills situation
  • Talent acquisition and training can be carried out more consciously in targeted areas where more improvement is required.

Benefit for the further development of ESCO:

  • ESCO skills catalogue for the Media sector has now been improved, in particular for broadcasting
  • The EBU case has provided a concrete and successful application of the ESCO methodology.

EBU through ESCO was able to answer the following questions:

  • What roles are ready for the future and what roles are not?
  • What training programs do we need?
  • How will our organisation be impacted?
  • What departments and roles need more improvement?
  • So how can we get started on thinking about skills for the future?