Being successful in cultural tourism needs training for cultural workers, tourism experts, business developers and representatives of public authorities. In urban areas there already are numerous examples for successful cooperation, but good practice in rural areas is rather rare. Specifically, training is needed in professionally using social media and online marketing of tourism services. Identifying the actual training needs is one of the objectives of EUROPETOUR and developing a detailed training program accordingly. EUROPETOUR will be implemented until 2018 in eight European regions, supported by the European ERASMUS+ programme.
First of all, the project partners aim at identifying the necessary steps for successful cultural tourism development in rural areas. In a second step, training modules for local stakeholders wishing to develop or foster their own skills are established, including guidelines for the use of social media as well as online marketing in cultural heritage, and cultural tourism. The guidelines will be available in seven European languages in order to get European outreach.
European travellers on their way to discover cultural heritage
Additionally, all project partners to EUROPETOUR have committed to developing networked, tangible offers and ready-made packages across Europe. In this way, travellers with a special interest in, say, castles and monasteries or creative travel, should end up with a tailor-made travel arrangement allowing them to explore the Italian region Marke, the Spanish region Cantabria or the German region of the Heilbronner Land in a similar way. Opportunities provided by social media as well as the use of mobile devices, such as smartphones or tablets, are to be directly addressed. The goal is to generate income for cultural tourism stakeholders, to develop attractive packages for cultural travellers and to benefit from the best-practice examples demonstrated by the project partners across Europe.
Participating partners and cultural touristic networks
- Kultur und Arbeit e.V. with the KIRA-network of Heilbronn-Franken region (coordinator), Germany
- Future for Religious Heritage, Belgium
- Klosterland Netzwerk / Municipality of Mysliborz, Poland
- Kreativ Reisen Austria
- Bucovina Tourism, Romania
- Touristikgemeinschaft HeilbronnerLand e.V., Germany
- Marke region, Italy
- SRECD – Cantabria region, Spain
- E-C-C Verein für interdisziplinäre Bildung und Beratung, Austria
- INI-Novation, Bulgaria
Contact: Karin Drda-Kuehn, email@example.com, phone 0049 7931 56 36 374