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VAKcentrum
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Communication
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Food waste
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Raise awareness on food waste reduction
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Vakcentrum aims to raise awareness on food waste reduction by means of the SSK cooking channel. The videos on this channel will contain specific tips and ideas for using the leftovers, and will encourage customers to reduce food waste.
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No cooking channel with information about food waste is performed so far specific for this target group
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2015
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Give specific tips and ideas for using the leftovers and encourage customers to reduce food waste.
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2016
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A unique feature of the videos is that a supermarket representative is in the kitchen with the chef. This gives the videos a personal touch when the customer see their local supermarket manager participating in the video.
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