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ICA Sverige AB
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Communication
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Consumer and employee information
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Direct customers towards the choice of sustainable products
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Direct customers towards the choice of sustainable products
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No baseline (not needed)
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Marketing concept in store and nudging
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ongoing
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Nudging study was compleated in 2015, increased sales in root-vegetables and beans from nudging in stores, decreased sales in minced meat, but not statistically verified. Increased sales of organic and ecolabelled products, see ICA Gruppen Annual report p 38: https://www.icagruppen.se/globalassets/rapportportal/arsredovisning-2016/01.-omslag/ica-gruppen_annual_report_2016.pdf
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