|
Ceconomy AG
|
|
Communication
|
|
|
Consumer and employee information
|
|
Developing a guidance system to label „recommendable products“ in store and in the online shop
|
|
Enhance sustainable consumption by raising customer awareness to achieve behavioural change and conscious buying decisions (energy efficiency, water consumption, power consumption, …)
|
|
|
|
Developing of a guidance system will start in 2016; implementation and tests in selceted stores start in 2017
|
|
2016
|
|
In 2019 100% of the Saturn stores/ online in Germany and 70% of the Media Markt stores/ online in Germany will have implemented the guiding system for sustainably recommendable products
|
|
2019
|
|
Range of customers in 2014 via different channels: 3.5 million offline, 1.3 million online, 0.1 million apps/ mobile
|
