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Colruyt
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Communication
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Consumer and employee information
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Work towards consumer behaviour change on street litter by 2021
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Street litter is a persistent social problem that needs to be tackled in different ways. Colruyt Group is convinced that people can and want to change their behaviour.
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We set up a cleaning campaign with our employees, near our principal sites in Belgium. 200 employees participated.
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2016
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Under the slogan "Joining hands against street litter",Colruyt Group commits itself to an action plan that will be rolled out in the 5 coming years.This 5-year programme is taking shape in the organisation and happens in co-creation with other companies.
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2021
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