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Mercadona
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Communication
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Consumer and employee information
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Coordinate and communicate supply chain actions to prevent food waste
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Communication campaign led by AECOC in which a whole-chain approach to food waste is presented to the public in the form of a website and information campaigns in press and social media to highlight new collaborations between actors from all the supply chain to better efficiency and reduce food waste.
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Project started in 2012 to get together actors from all the parts of the supply chain to collaborate to reduce food waste
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2012
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Launch the campaign in 2017
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2017
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