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Sonae
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Communication
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Consumer and employee information
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Raise customer awareness of fishing sustainability issues
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One of the primary goals of Sonae's Sustainable Fishing Policy is consumer awareness of the problems underlying non-sustainable fishing, in order to promote the sustainability of the business and planet.
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n/a
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raised customer awareness of fishing sustainability issues
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ongoing
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In the last three years, we reinforced the communication of the CCL label (Local Fishing Harbour Purchasing Certificate) in fresh fish stalls and launched the project Mr. Barros (which aimed at raising awareness among customers concerning the purchase of products captured using sustainable fishing methods, which are controlled and local). The progress made during last year will be transmitted to customers in 2016.
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