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Environmental Technology Verification (ETV) is a new tool to help innovative environmental technologies reach the market. Claims about the performance of innovative environmental technologies can be verified by qualified third parties called "Verification Bodies". The "Statement of Verification" delivered at the end of the ETV process can be used as evidence that the claims made about the innovation are both credible and scientifically sound. With proof of performance credibly assured, innovations can expect an easier market access and/or a larger market share and the technological risk is reduced for technology purchasers.