ECO-INNOVATIONat the heart of European policies
The Swedish eco-label
In particular, the Swedish Society for Nature Conservation (Naturskyddsföreningen), which first issued the label in 1988, has developed criteria for biofuels, electricity supply, district heating and insurance, as well as transport and logistics. In these areas, varying environmental criteria must be met in order to qualify for the label:
The Swedish Society for Nature Conservation carries out the certification of goods and services, as well as ongoing monitoring to ensure environmental standards are maintained. Certification under the scheme involves life-cycle analysis. The Swedish Society for Nature Conservation also emphasises continual improvement, and seeks to work with companies that are awarded the eco-label to progressively tighten the environmental criteria.
The Good Environmental Choice label currently applies to about 700 products and services. Sweden is the home of the label, but it can also be found in Denmark, Finland and Norway. The scheme is one of several in Scandinavia. Others include the Nordic Ecolabel, promoted by the Nordic Council of Ministers and known for its swan logo, and the Miljönär (Millionaire) label, a new certification scheme established by the Swedish Waste Management trade association. The Miljönär label promotes products and services that emphasise reuse and minimise waste.