When business meets the environment


The European Commission introduced a single visual identity in order to have a recognisable image and a more coherent voice when communicating and to reduce costs. In this context, EU programmes should phase out their existing logos and no new logos will be created for upcoming programmes.

The names of programmes and initiatives, such as Eco-innovation, shall be used as verbal brands, i.e. references to them will be made without a regulated visual mark or logo.
Beneficiaries of EU funding shall use the European emblem in their communication to acknowledge the support received under EU programmes, mentioning “Co-funded by the Eco-innovation Initiative of the European Union” in their communication.

The EU emblem

The name of the EU programme can appear with the EU emblem. However, no graphical mark (i.e. logo) shall be created using the EU emblem and name of the programme. The minimum height of the EU emblem shall be 1 cm.
For Eco-innovation initiative, two options are available. They can be downloaded below (other language versions are available on request).

co-funded eco-innovation

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co-funded eco-innovation

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To follow the new guidelines for beneficiaries of EU programmes and to align to EASME’s programme communication, the Eco-innovation logo should be discontinued and be replaced by the EU emblem, mentioning “Co-funded by the Eco-innovation Initiative of the European Union”. Beneficiaries should also remove the old EACI logo, in case it is displayed on their websites.

In order to allow a smooth transition, the change of logo should be implemented by end 2013 mainly for online communication tools (i.e. websites & social media) and for new products (publications, leaflets, etc.). Old products should gradually be phased out.

Communication obligations

All eco-innovation funded projects have to undertake a variety of communication/dissemination activities. This is a contractual obligation. The obligations are listed in the last work package in Annex I of the Grant agreement. There are six mandatory activities:

Projects should also consider investing in additional communication tools or activities such as posters, brochures or open days.


All your publications should contain the following statement:

"This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of … and can in no way be taken to reflect the views of the European Union”

Guidelines for communication tools

DG Environment has produced a series of guides that can be used by project managers to help them carry out their communication activities. These tools have been designed for LIFE+ but can be used for eco-innovation projects. The guidelines for a layman report, press release, communication event and event organisation may be particularly useful.

Guidelines for developing a business plan

Have a look at our projects database EU Eco-innovation Action Plan

Last update: 06/11/2015 | Top