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Traffic Snake Game Network (TSG NETWORK)

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Traffic Snake Game Network (TSG Network) established an effective EU-wide and long-term support network to replicate, transfer and expand the uptake of the Traffic Snake Game as a successful proven tool for changing the travel behaviour of primary school children (age 6-12) and their parents. TSG Network did this by shifting journeys undertaken by car to more sustainable modes such as walking, cycling, public transport, park and walk and car sharing. As such TSG Network actively stimulated the demand for sustainable transport concerning home-school trips, resulting in an increase of low-carbon transport, a more sustainable mobility culture and a reduction of energy consumption and emissions.This leaflet (.pdf) provides an easy introduction. Have a look at this short 3-minute video to see how the campaign works. The campaign is very simple. Once a school has decided to take part, it needs to identify a two week window in a term time  to play the game. During those two weeks, children will be provided with a sustainable mobility sticker to place on a banner each and every time they walk, cycle, use public transport or share a car journey  to school. An evaluation of the campaign has shown that it can increase the use of sustainable transport modes and reduce CO2 and other harmful emissions at the school gate.


Overall network results were:
  • A professional, international and sustainable Traffic Snake Network with National Focal Points throughout 18 European Member States.
  • All NFP's were trained at EU-regional workshops to be able to run the campaign in their country.
  • Traffic Snake Game campaign sets were produced for all countries, as well as an international website and webtool to support it.
  • Traffic Snake Game campaign is active in classic version and/or TSG 2.0 version in 19 EU countries.
  • Campaign guidelines, dissemination and training materials and policy support tools available in languages matching the represented countries.
Campaign specific resulst include:
  • Since 2014, the Traffic Snake Game has taken place in 19 countries. So far, the impressive amount of 177.587 pupils in 1.192 schools played the game. The EU-wide savings in this period reached 2.458.853 kilometres of car trips and 397 tonnes of CO2.
  • The actual amount of sustainable trips so far went from 63% before the campaign to 78% during the campaign (multiple years and multiple countries combined). Three weeks after the end of the campaign the share of sustainable trips slightly dropped to 76%. This means our modal shift targets have been achieved! 
  • What is more, this shows how much can be done by focussing on people, and how behaviour can change through campaigns. The Traffic Snake Game campaign shows how “soft” measures can promote sustainable transport and manage the demand for car use for home-school traffic. In order to make long-term changes, policy makers at all levels need to provide the necessary conditions to cultivate and harvest this modal shift. People are willing to change behaviour already. Imagine what better infrastructure and better services for walking, cycling and public transport could do in your neighbourhood, municipality, city, region, country,… When these “hard” measures and “soft” measures go hand in hand, they enhance each other. A less car-dependent lifestyle is not a dream, it is a choice!
Please find more details in our latest infographic (.pdf). You can also watch a 4 minute summary animated video at the results page.​ More overall and country specific results can also be found in our final results brochure (.pdf). An overview can be found in our presentation (.pdf). Please visit our website for more details.

Lessons learned

  • SUSTAINABLE MOBILITY: In most European countries, the change from Traffic Safety Education towards Mobility Education is an ongoing struggle both at the level of curricula as well as at the actual schools. The best way forward for sustainable mobility at schools is linking it to Education for Sustainable Development (ESD). ESD aims to develop skills and abilities, awareness, attitudes and values as well as a better understanding of sustainability issues. Campaigns like the Traffic Snake Game are a good starting point for further development of sustainable trips to schools, as they aim beyond mere traffic safety.
  • TAILOR-MADE APPROACH: An EU-school campaign can work best by adding tailor made materials/approach to meet the needs of the playing country or even region. For example, ensuring that all campaign materials are translated, adaptations to the curriculum and close contact with schools. Furthermore, a campaign is best embedded in a national, regional or local context. This way a common campaign has many variations in the field.
  • LEARNING BY DOING: The Traffic Snake Game campaign has proven to provide good modal shift results. A long-term effect is only reachable when the school draws attention to the topic on a regularly basis, as the generation of schoolchildren (and parents) renews every year. This way sustainable mobility can become ‘common’.
Much more lessons learned (also per country) can be found in our final results brochure (.pdf).

Partners and coordinator

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Mobiel 21
Contact point: 
Raf Canters
+32 16 31 77 06
Elke Bossaert
0032 16 31 77 06


In brief

07/02/2014 to 06/02/2017
Contract number: 

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