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More Options for Energy Efficient Mobility through Car-Sharing (MOMO CAR-SHARING)

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The MOMO Car-sharing projects sought to establish and increase car-sharing as part of a new mobility culture. Car-sharing combined with alternative transport modes offers many people a more intelligent and resource-efficient transport solution than car ownership. With car-sharing, transport can be organised more rationally and more energy-efficient. Car-sharing is market based - without restricting individual mobility. Aditionally, car-sharing helps to reclaim street space in city centres for social and ecological functions by reducing parking demand – thus making our cities more attractive. The aim was to extend the number of car-sharers in Europe and to establish car-sharing in cities where this innovative system currently did not yet exist. MOMO Car-sharing was raising awareness about car-sharing and made recommendations on how to develop and establish new car-sharing offerings.

Results

  • Informed some 135,000 people across Europe about car-sharing.
  • As a direct result of the project around 4000 people and nearly 600 companies joined car-sharing services. During the project duration membership figures of participating car-sharing providers increase by 95,000.
  • Established car-sharing pilots with 13 real estate projects, initiated 33 short term rental points with hotels and a student union and developed car-sharing action plans for Helsinki and Bremen.
  • Helped reduce the energy consumption of car-sharing vehicles by between 7gCO2/km and 25gCO2/km per vehicle and achieve a 10% reduction in fuel consumption as a result of driver training.
  • Prepared a comprehensive review of the state of car-sharing in Europe, developed a series of fact sheets on a range of important aspects of car-sharing and developed car-sharing guidelines for public auhorities to assist with the development on new services.
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Lessons learned

  • Awareness raising is a crucial element to support car-sharing as knowledge levels among decision-makers, political stakeholders as well as potential partners (such as transport operators, housing developers and the business community) are still quite low.
  • In order to set up a successful Car-Sharing scheme, it is important to build solid partnerships with local public transport actors. Such partnerships could include integrated spatial planning of the networks, joint promotional and marketing activities, or combined ticketing and information sharing, all of which have been demonstrated to be mutually beneficial.
  • Setting up new car-sharing services in housing developments is challenging. To increase chances of success it is important to work with highly motivated and convinced project partners; housing developments require very good public transport access; car-sharing operators need to get involved at the design stage of the housing development.
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Partners and coordinator

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Contact

Freie Hansestadt Bremen, Senator for Umwelt, Bau, Verkehr und Europa
Germany
Contact point: 
Name: 
Michael Glotz-Richter
Tel: 
+49 421 361-17485 / +49 421 361-6703

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Key documents

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In brief

Duration:
01/10/2008 to 30/09/2011
Contract number: 
IEE/07/696/SI2.499387

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