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Incentives for Cleaner Vehicles in Urban Europe (I-CVUE)

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I-CVUE aims to reduce CO2-emissions in urban environments by increasing the number of EVs in large fleets in urban areas. The project will achieve this by mentoring large urban based pan-European fleet operators, offering them free EV usage analysis and mentoring and creating a framework that authorities can use to set up tailored fleet incentive programmes to increase the uptake of EVs according to the socio-economic conditions of the city, or region. Web-based tools will be developed to enable policymakers to evaluate the effectiveness of various incentives for their specific region. The project will achieve actual EV uptake in large urban fleets by analysing their composition and actual vehicle usage and combining this with whole life cost analysis. This will enable us to make recommendations for some or all of the vehicles to be converted to EV and for these recommendations to be implemented and evaluated within the scope of the project with the goal of putting 1,000 additional EVs into fleets during the lifetime of the project. The model for mentoring is based on the successful implementation of models in the UK and Austria.  The diversity of the fleets selected to take part in the project such as rental and leasing, logistics, and corporate fleets, will ensure that the project results will be highly replicable. I-CVUE will facilitate the transfer of best practice principles and incentives through the development of an incentive framework to support EV uptake.


  • The project is targeted at driving uptake of EVs amongst large urban fleets within the lifetime of the project. The tried and proven pillar of fleet mentoring serves is the backbone for achieving these goals. It is not just the analysis, but the follow-up support provided to fleet operators through to implementation of the recommendations made that ensure that the EVs are being adopted and this package of support defines the key performance indicators of the project.
  • Clear increase in the number of EVs used in urban fleets due to close cooperation between fleet operators and the mentoring team. We intend to work with 10 large urban fleets within the lifetime of the project (and more beyond) with a combined reach of over 100,000 vehicles across Europe. With our support, these fleets will understand their business case for introducing and increasing the share of EVs in their fleets and factor this into their business plans.
  • A second major output of the I-CVUE project aims to ensure that a broad range and wide number of fleets can be reached and benefit from the project results after it has ended. As such, I-CVUE will enable new partners at the local level to adopt the mentoring approach, thus, by the end of the project, additional partners will understand and apply the mentoring model and support large urban fleets in their own Member States.
  • A further major output of the project is comprehensive knowledge of the different boundary conditions and the potential for EVs in large urban fleets with the given policies and incentives in place.
  • The final major output is the development of web-based software that gives policy makers flexible access to the I-CVUE incentive framework mentioned above. Thus they can analyse, test and evaluate incentive approaches independent of the mentoring team responsible for incentive support even after the project has been completed. The basis for this tool is Vector 21.

Lessons learned

Too early to have final conclusions, as the project is only half-way its project lifetime.

Partners and coordinator

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The Energy Saving Trust Limited
United Kingdom
Contact point: 
Mrs Emilie Carmichael
Frances Downy
+44(0)20 7227 0387


In brief

01/04/2014 to 31/03/2017
Contract number: