Reducing energy consumption: making efficient products the normal and best choice for consumers, retailers and manufacturers (EURO-TOPTEN)

Thousands of refrigerators, TVs, cars and other kinds of energy-consuming equipment are available on the market. Consumers cannot compare and chose judiciously: no information available, there's no time, it's too difficult… But thanks to the TOPTEN websites, consumers will be able to find the best products by a simply clicking a mouse. TOPTEN websites are to be created, each providing a selection of the best appliances from an energy point of view. The information targets consumers using photos, describing functions, availability, and listing prices. No complex calculations are involved. The sites are neutral in that there is no influence from manufacturers. They are rigorous and transparent: the selection methodology is explained online. The websites are to be promoted via the media. High traffic will in turn give us strength to talk with manufacturers at a European level, setting ambitious criteria for product selection and advising large buyers in the public procurement field, as well as and policy makers, on efficient products. The project teams comprise energy specialists, environmental NGOs and consumer associations.